Writing & Editing

A word is a bud attempting to become a twig. How can one not dream while writing? It is the pen which dreams. The blank page gives the right to dream.
— Gaston Bachelard

Many people wrongly assume that writing isn't much different than speaking.

Speaking is mostly a trial-and-error process of attempting to be understood in which mistakes can be immediately corrected, reformed, explained, and presented again until (hopefully) understood. Unspoken cues like body language, intonation, and gestures add a tremendous amount.

When people write, they often forget that both the nuances of these unspoken cues, and the ability to immediately clarify need to be accounted for somehow in writing. When these things aren't taken into consideration, you end up with what we've all seen far too often: writing that's confusing, incomplete, and disorganized.

An experienced and talented writer can make the difference between great sales and poor sales, and the difference between frustrating instructions that require time-eating technical support vs. easy and clear references to solve problems and learn new tools.

The end result of good writing is a clear, concise, accessible sharing of information, concepts, and ideas. Good writing doesn't have to be explained; it explains itself. And that's how we can help.

Here's how we can help you:

Editing

Editing is the core of writing. Hemingway said, "Ninety-five percent of everything is crap." Which means that to get the five percent that's golden, there's a lot of trimming, polishing, and reworking to do. A good editor will clean, focus and make your writing shine. We can turn clunky and tired into streamlined and eager.

Copywriting

A) LOOKING FOR LOVE. Good-looking, fun, professional thirty-something SWF seeks interesting male to share good times. Likes movies, reading, athletics, and music."

B) DANGEROUS CURVES IN ALL THE RIGHT PLACES. Old enough to know better—but why be boring? Adventurous, sexy SWF looking for a man who can keep up. Love film, reading, athletics, and music? Write soon or it'll be too late!

Who'd you rather call? Copywriting sells your products, services, and yourself through massaging the imagination of the public.

Samples:

[Gladiator Promo] [Halloween/Universal Promo]

Editorial Writing

Journalism, opinion, and persuasion courtesy of the pen. Need a newsletter? An opinion piece? An interview? We have you covered. [Samples]

Technical Writing

Believe me: manuals, instructions, and other reference materials don't have to be boring or confusing. We specialize in translating Geek into shirtsleeve English.

Satire

Clothes make the man. Naked people have little or no influence on society.—Mark Twain.

Satire is the sharpest tongue in the drawer and, like a King's jester, can make a point that can't be made—or heard—otherwise. [Samples]

Post-translation

English is a tough throat to get your hands around, especially in business, but it's crucial. Thousands of websites want to sell to Americans or other English speakers but wind up making word salad instead of sales. We take great pleasure in editing and kneading almost-English into accessible, engaging English that communicates and sells.




		Writing & Editing A word is a bud attempting to become a twig. How can one not dream while writing? It is the pen which dreams. The blank page gives the right to dream. — Gaston Bachelard Many people wrongly assume that writing isn't much different than speaking. Speaking is mostly a trial-and-error process of attempting to be understood in which mistakes can be immediately corrected, reformed, explained, and presented again until (hopefully) understood. Unspoken cues like body language, intonation, and gestures add a tremendous amount. When people write, they often forget that both the nuances of these unspoken cues, and the ability to immediately clarify need to be accounted for somehow in writing. When these things aren't taken into consideration, you end up with what we've all seen far too often: writing that's confusing, incomplete, and disorganized. An experienced and talented writer can make the difference between great sales and poor sales, and the difference between frustrating instructions that require time-eating technical support vs. easy and clear references to solve problems and learn new tools. The end result of good writing is a clear, concise, accessible sharing of information, concepts, and ideas. Good writing doesn't have to be explained; it explains itself. And that's how we can help. Here's how we can help you: Editing Editing is the core of writing. Hemingway said, "Ninety-five percent of everything is crap." Which means that to get the five percent that's golden, there's a lot of trimming, polishing, and reworking to do. A good editor will clean, focus and make your writing shine. We can turn clunky and tired into streamlined and eager. Copywriting A) LOOKING FOR LOVE. Good-looking, fun, professional thirty-something SWF seeks interesting male to share good times. Likes movies, reading, athletics, and music." B) DANGEROUS CURVES IN ALL THE RIGHT PLACES. Old enough to know better—but why be boring? Adventurous, sexy SWF looking for a man who can keep up. Love film, reading, athletics, and music? Write soon or it'll be too late! Who'd you rather call? Copywriting sells your products, services, and yourself through massaging the imagination of the public. Samples: [Gladiator Promo] [Halloween/Universal Promo] Editorial Writing Journalism, opinion, and persuasion courtesy of the pen. Need a newsletter? An opinion piece? An interview? We have you covered. [Samples] Technical Writing Believe me: manuals, instructions, and other reference materials don't have to be boring or confusing. We specialize in translating Geek into shirtsleeve English. Satire Clothes make the man. Naked people have little or no influence on society.—Mark Twain. Satire is the sharpest tongue in the drawer and, like a King's jester, can make a point that can't be made—or heard—otherwise. [Samples] Post-translation English is a tough throat to get your hands around, especially in business, but it's crucial. Thousands of websites want to sell to Americans or other English speakers but wind up making word salad instead of sales. We take great pleasure in editing and kneading almost-English into accessible, engaging English that communicates and sells.