In the midst of the darkness that engulfed the world, the technology changed the entire life of the human beings. As we said, actuality is what’s, and communication is merely a means of expressing a approach of expressing or expanding it. The previous methods by way of which we imbibed the media have been remodeled by the new applied sciences and their method of presenting and projecting themselves.
On each single day that exists in a way forward for tomorrows or the times-after-tomorrow or in days and times even beyond, we must influence and deal with all these matters we cannot act towards, change, influence or information in such a means whereby we grow to be the winners of the each day battles, so we gain the best profit of each day.
For this task, I have given them some instruction, but I’ve left it up to them how they want to outline a technology-free “day.” Figuring out how addicted most of my undergraduate college students are to their cell telephones, laptops with Face e-book, and iPods, I’m loathe to tell them how long they should go without such helps.
In making all the things about communication—in insisting that whether we pay for something with cash, test, or credit card says one thing about who we are, as George Herbert Mead may need noted (absent the credit card), had he been a Media Ecologist—McLuhan gave Media Ecology a center of gravity, an ethical compass.
According to Rushkoff, our obsession with actuality tv is a product of a tradition that has us continuously tuned in to what’s taking place within the present – simply click on over to Twitter or Facebook and you’ll see actual-time updates from individuals all around the world, a lot of whom you’ve in all probability never met.